Tag: Sales and Marketing

Beyond the Sale: Building Lasting Customer Relationships

Posted 25 September 2024 by Rae MacDonald Sales and Marketing;

Ever feel like you're herding cats when it comes to your customers? Imagine if you could truly understand their entire journey, from the moment they desperately search for a solution, to bragging about you to their friends like you're the answer to their prayers.

Crafting an Effective Sales and Marketing Strategy

Posted 27 August 2021 by Colin Hogg Sales and Marketing;

It seems completely logical to talk about ensuring that your sales and marketing strategy are aligned with organisation purpose. However, this is not always the case or easy to achieve. It can take time for an organisation to fully define its purpose.