Tag: Purpose, Vision and Values

Development of Purpose and Values

Every organisation is different; people, size, culture, industry, context all have an impact on the way Purpose and Values are developed, so proposing a standard development process that is going to work for all organisations is not possible, or desirable.

The Power of Authentic Purpose

Only when purpose is really clarified, can attention can be truly focused. Purpose is not a by-line or a marketing motto. It is the fundamental capture and sincere articulation of the soul of the business, but when it is found, it transforms everything.