Presenter

Dr Joerg Finsterwalder, PGDipTertTchg, DBA, Dipl-Kfm

Description

This workshop provides an overview of leadership tools for the marketing-driven elements of an organisation. Whilst mar­ket­ing departments and managers are usually concerned with focussing on the 4P’s (Product, Price, Promotion, Place), this workshop takes a more strategic approach and looks at the way managers think and how customer needs are profitably met, following a task-oriented approach. It encourages participants to work with a four-quadrant model of customer acquisition and retention (customer driven aspect) and product/service innovation and maintenance (solution driven aspect).

This is an applied workshop rather than theoretical and presents concepts, tools and reflective exercises that highlight organisational strengths and facilitate the development of ‘desirable’, high value products and services that are closely orientated to customer needs through bringing about the appropriate customer solution.

Learning Outcomes

By the end of this workshop participants will be able to:

Content

Leadership Behaviours

This workshop develops the following leadership behaviours:

 

Contact Us

PO Box 79142, Avonhead, Christchurch 8446
Unit 4, 41 Sir William Pickering Drive, Christchurch

0508 ODI ODI  (0508 634 634)    03 943 2373
info@odi.org.nz

Stay Informed

Receive our monthly email newsletter.

© ODI   |  Terms and Conditions   |  Site Map

Follow us:
Join our Group: