PO Box 79142, Avonhead, Christchurch 8446
Unit 4, 41 Sir William Pickering Drive, Christchurch
0508 ODI ODI (0508 634 634) 03 943 2373
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Dr Joerg Finsterwalder, PGDipTertTchg, DBA, Dipl-Kfm
This workshop provides an overview of leadership tools for the marketing-driven elements of an organisation. Whilst marketing departments and managers are usually concerned with focussing on the 4P’s (Product, Price, Promotion, Place), this workshop takes a more strategic approach and looks at the way managers think and how customer needs are profitably met, following a task-oriented approach. It encourages participants to work with a four-quadrant model of customer acquisition and retention (customer driven aspect) and product/service innovation and maintenance (solution driven aspect).
This is an applied workshop rather than theoretical and presents concepts, tools and reflective exercises that highlight organisational strengths and facilitate the development of ‘desirable’, high value products and services that are closely orientated to customer needs through bringing about the appropriate customer solution.
By the end of this workshop participants will be able to:
This workshop develops the following leadership behaviours: